Web Banners: What are they?

A web banner is a graphical element, usually at the top of a web page, that identifies the page and provides some aesthetic appeal. Web banners can be a form of branding for the associated website or a navigation tool for that website. Intended to let a web page visitor know where they are and what they should expect on that page, web banners either act as a gateway to another web page, or reinforce a website's value propositions. The web banner is usually constructed from an image (Gif or Jpeg), or javascript or Flash program, and is usually placed on web pages at the top, bottom, or in the side margins.

A banner can be an attractive part of your web page and can also serve to provide an identity to your company.